Case Study: Rutgers Cancer Institute of New Jersey improves event management and reporting with Eigen X Salesforce solutions

Rutgers Cancer Institute of New Jersey manages 120,000 annual patient visits with Eigen X

Rutgers Cancer Institute of New Jersey (CINJ), a comprehensive cancer center and research institute, faced challenges with a decentralized contact database and an event management process reliant on email and spreadsheets. This made tracking complex relationships, event staff, assets, and outcomes difficult. To address this, they partnered with vendor Eigen X for a solution built on Salesforce Sales Cloud and NPSP.

Eigen X implemented a centralized data model to manage multi-dimensional relationships and created custom event calendars with user-based permissions. They developed automated flows and built custom reports and dashboards for detailed event planning and monitoring. The solution provided CINJ with enhanced insight into partnerships and staff availability, creating a single source for all event information that improved reporting and provided insight into event ROI.

Rutgers Cancer Institute of New Jersey