Case Study: Pennsylvania College of Health Sciences streamlines student applications and campaign tracking with Eigen X

Pennsylvania College of Health Sciences closes the gap from unknown visitor to enrolled student with Eigen X

Pennsylvania College of Health Sciences, a private healthcare-focused college, faced challenges in creating a seamless student application process, tracking event ROI, integrating its LMS with its CRM, and unifying its marketing initiatives for better tracking. They partnered with vendor Eigen X for a solution involving Salesforce Sales Cloud, Pardot, and FormAssembly.

Eigen X implemented an integrated applicant portal, configured a CRM and marketing automation solution for event management, and developed a process to extract and load LMS data into the CRM. They also established a comprehensive campaign tracking hierarchy. As a result, Eigen X successfully provided a seamless application process, gave new platforms access to source data, and enabled the college to track marketing effectiveness from initial visitor to enrolled student, allowing for deeper spending analysis.

Pennsylvania College of Health Sciences