Case Study: Penn State University: Great Valley improves admissions processing and student communications with Eigen X and Salesforce

Penn State University: Great Valley automates nightly admissions processing with Eigen X

Penn State University: Great Valley, a higher education institution, faced challenges with its Salesforce CRM due to a lack of internal management resources, an inability to integrate its application system, and insufficient email communication for its prospective student funnel. To address these issues, they partnered with vendor Eigen X for support with Sales Cloud, Pardot, and TargetX.

Eigen X implemented a solution that used Informatica to create an automated, multi-step process for importing application data and integrated Pardot for communicating with prospects. This provided Penn State Great Valley with the ability to automatically process applications nightly and send mobile-friendly emails, which increased email effectiveness. The solution also enabled the university to track application revenue, giving them the ability to understand their marketing campaigns by revenue metrics.

Penn State University: Great Valley