Case Study: Penn Power Group improves sales and marketing efficiency with Eigen X and Salesforce

Penn Power Group improves reporting and sales visibility with Eigen X

Penn Power Group, a commercial truck and trailer fleet-service organization, was dissatisfied with the limitations of its Microsoft Dynamics and MailChimp platforms. Their challenges included poor reporting, a lack of integration between sales and marketing, and ineffective territory management tools. They partnered with vendor Eigen X for a more unified Salesforce solution.

Eigen X implemented Sales Cloud, Marketing Cloud, and Sales Engagement to create an integrated system. The solution included data migration, Salesforce Maps for territory visualization, and Social Studio for a centralized marketing strategy. As a result, Eigen X helped Penn Power Group achieve improved reporting, faster decision-making, a streamlined customer experience, and a stronger social media presence.

Penn Power Group