Case Study: Linode Technology achieves automated lead conversion and full CRM integration with Eigen X

Linode Technology integrates over 2 million records with Eigen X

Linode Technology, an infrastructure-as-a-service provider, faced challenges with its sales process including a lack of insight into the sales funnel, the need for automated lead assignment, and the requirement to integrate its Salesforce CRM with an internal database. To address these issues, they partnered with the vendor Eigen X, utilizing solutions like Sales Cloud and Workato.

Eigen X implemented an automated lead conversion and assignment process, created geographical lead assignment rules using Salesforce automation, and integrated over two million records from Linode's internal database using Workato. As a result, Linode fully automated its lead process, gained a comprehensive understanding of buyer behavior through new reports, and received ongoing support for feature enhancements from Eigen X.

Linode Technology