Case Study: Columbia University streamlines admissions and improves data security with Eigen X

Columbia University reduces application timeouts with Eigen X

Columbia University, a higher education institution with over 17,000 employees, faced several challenges with its Salesforce implementation. These included a lack of automation for its complex admissions decision process, system time-out issues, difficulties in detecting fraudulent applications, low user adoption, and a need for integration with its student information system and third-party test score organizations. They engaged vendor Eigen X for a solution.

Eigen X implemented a comprehensive solution using Salesforce products like Sales Cloud, HEDA, and Pardot. They automated processes with Process Builder and Flow, integrated external systems using Informatica Cloud, enhanced security, and migrated to the Lightning Experience with custom components. As a result, Eigen X helped Columbia streamline its admissions to post decisions earlier, increase the number of committed students by processing two programs per applicant, reduce time-out issues and manual data entry, improve fraud detection, and increase user adoption and operational efficiency across departments.

Columbia University