Case Study: AHF Products improves sales visibility and data accuracy with Eigen X Salesforce integration

AHF Products streamlines sales for 20+ users with Eigen X

Eigen X worked with AHF Products, a manufacturer of hardwood flooring solutions, to address challenges stemming from their legacy CRM. Their ERP system, Infor M3, was not integrated, leading to a lack of accurate product and account data for the sales team. Additional issues included dashboard security constraints, an inability to attribute sales opportunities to multiple entities, and poor lead generation control that resulted in duplicate records.

The solution implemented by Eigen X involved configuring a new sales process within Salesforce and integrating it with the existing ERP using Infor ION. This provided accurate address, SKU, and client data directly in Salesforce. Eigen X also created dashboards with native security controls and connected HubSpot for improved lead management. The result was a highly out-of-the-box CRM solution used by over 20 sales and management team members, providing accurate pipeline data and real-time insights with minimal technical debt for future growth.

AHF Products