Case Study: Katholino shapes a values-driven childcare brand with EIGA Strategic

Katholino creates a flexible childcare brand system with EIGA

Katholino, a new childcare provider for the Archdiocese of Cologne, faced the challenge of launching in a dynamic sector with increasing expectations for educational quality and a need to attract diverse families and professionals. They partnered with the branding agency EIGA Strategic to develop a complete brand identity from scratch, including strategic positioning and design.

EIGA Strategic created a vibrant, values-based brand for Katholino, anchored by the promise "Shaping childhood together." The solution included a participatory logo system for individual kindergartens and a custom, pragmatic typeface called DINA Katholino designed as a toolbox for educators. The resulting brand identity successfully conveys Katholino's values, strengthens facility identity, and works across all channels to inspire community and participation.

Katholino