Case Study: Tencent achieves immersive fan engagement at AGF 2024 with Eidetic Marketing

Tencent draws 56,225 visitors in 2 days with Eidetic Marketing

Tencent, through its gaming brand Level Infinite, sought to promote the mobile game Goddess of Victory: Nikke at the 2024 Anime x Game Festival (AGF), the largest subculture gaming event in Korea. The challenge was to create an engaging and immersive B2C exhibition booth that would resonate with fans. Eidetic Marketing was enlisted to handle the project.

Eidetic Marketing developed a comprehensive solution that included the planning, production, and management of the booth. They integrated the game's characters and narrative through key visual design, booth construction, Nikke-themed cosplay, photo zones, mini games, and live performances. This strategy resulted in exceptional engagement, with 56,225 booth visitors over two days and high participation in activities. Eidetic Marketing successfully exceeded all anticipated KPIs, also generating significant online content reach with over 221,000 views.

Tencent