Case Study: Shiftup creates an immersive G-STAR 2021 booth experience with Eidetic Marketing

Shiftup activates a 720m² G-STAR booth with Eidetic Marketing

Shiftup, a South Korean game developer, needed to create a major experiential presence for its new titles at the G-STAR 2021 exhibition. Their challenge was to design, construct, and manage a large 720m² B2C booth that would effectively engage attendees and showcase their games, Nikke: The Goddess of Victory and Project: Eve. They engaged the experiential marketing agency Eidetic Marketing to handle the entire project.

Eidetic Marketing designed and fabricated an immersive booth that creatively leveraged Shiftup's brand. The solution included installing 70 demo devices for the new game Nikke and constructing a scenic, Instagrammable photo op installation for Project: Eve that recreated major trailer scenes. Eidetic managed the entire exhibit, exceeding all expected KPIs and successfully activating Shiftup's global exhibition presence.

Shiftup