Case Study: LYNK & CO launches its flagship hybrid SUV with Eidetic Marketing

LYNK & CO drives 10,000 pre-orders in the first hour with Eidetic Marketing

LYNK & CO, a global automotive brand, introduced its flagship hybrid SUV, the Lynk & Co 900, aiming to make a significant impact in China's large SUV market. The brand partnered with Eidetic Marketing to plan and direct the hybrid launch event, which needed to combine an immersive offline experience with a live online broadcast to reflect the company's identity and cutting-edge technology.

Eidetic Marketing designed an immersive experience centered on a massive panoramic LED stage and a suspended circular LED structure to create a futuristic space. This hybrid event, which included interactive media content, successfully resonated with viewers, achieving over 340,000 online viewers and more than 10,000 pre-orders for the Lynk & Co 900 within the first hour of the launch.

LYNK & CO