Case Study: BMW Group brings AirConsole in-car gaming to Gamescom with Eidetic Marketing

BMW Group launches AirConsole at Gamescom with Eidetic Marketing

The BMW Group sought to effectively present its new AirConsole in-car gaming platform at Gamescom 2023 to showcase its transformation into a mobility tech company. To achieve this, they partnered with experiential marketing vendor Eidetic Marketing to plan and execute their global exhibition presence.

Eidetic Marketing designed and constructed an immersive booth featuring the BMW i5, allowing visitors to experience AirConsole's gameplay paired with the vehicle's technology. By managing all aspects of the exhibit, including graphics, event planning, and operations, Eidetic provided a comprehensive solution that successfully repositioned BMW as a mobility company for a global audience of enthusiasts and professionals.

BMW Group