Case Study: Capcito achieves broader small-business reach with Ehrenstrahle & Wagnert’s ripple-effect brand identity

Capcito unlocks 2 billion SEK in loans with Ehrenstrahle & Wagnert

The customer Capcito, a provider of business loans, faced the challenge of reaching a wide target group of small businesses and creating a brand with which everyone from retail owners to craftsmen could identify. They partnered with the vendor Ehrenstrahle & Wagnert for design services.

Ehrenstrahle & Wagnert developed a solution centered on the "ripple effect" concept, symbolizing the leverage companies achieve with Capcito's help. This resulted in a visual identity and product interface that was both playful and serious, simple to use, and easy to understand. The measurable impact was that Capcito has accommodated over 2 billion SEK in loans to 13,000 small and medium-sized companies.

Capcito