Case Study: Lacrosse Unlimited boosts omnichannel shopping and organic traffic with eHouse Studio and Shopify Plus

Lacrosse Unlimited boosts organic shopping traffic 891% with eHouse Studio

eHouse Studio partnered with Lacrosse Unlimited, a provider of lacrosse equipment and apparel, to improve its customer experience. The challenge was to make the large product catalog easier to navigate, better integrate online and offline shopping, and improve overall product findability on their Magento store.

eHouse Studio migrated the site to Shopify Plus and implemented a redesigned information architecture with a new mega menu, audience-specific landing pages, and integrated Shopify Search & Discovery. A key solution was the addition of a "select a store" feature for BOPIS (buy online, pick up in store) and real-time local inventory checks. This resulted in a massive increase in organic traffic and revenue, including an 891% increase in organic shopping traffic and a 25% improvement in cart-to-view rates due to better inventory management.

Lacrosse Unlimited