Case Study: Grafton Apparel Brands achieves 12% sales growth with eHouse Studio and Shopify omnichannel transformation

Grafton Apparel Brands boosts sales 12% with eHouse Studio

Grafton Apparel Brands, a Canada-based men's apparel group, faced the challenge of modernizing its digital infrastructure and creating a seamless omnichannel experience across its three brands following a difficult ERP migration. They turned to eHouse Studio for a solution that would integrate online and offline channels, prevent lost sales from out-of-stocks, and enhance the overall customer experience.

eHouse Studio implemented a large-scale Shopify POS system to serve as a unified record for real-time data across all stores. This included an endless aisle solution to sell out-of-stock items in-store and a custom wedding planner app for the Tip Top brand. As a result of eHouse's work, Grafton Apparel achieved a 12% sales growth across all three brands in the first year after launch.

Grafton Apparel Brands