Case Study: Global Textile Machinery Company unifies multi-brand shopping and boosts product discovery with eHouse Studio

Global Textile Machinery Company reduces costs with eHouse Studio’s unified multi-brand Shopify stores

eHouse Studio partnered with Global Textile Machinery Company, which needed to consolidate its multiple direct-to-consumer stores into a unified multi-brand shopping experience. The challenge was to showcase each brand's distinct identity while improving product discoverability and increasing average order value, all while operating across multiple countries and languages.

The solution implemented by eHouse Studio involved a full migration from Drupal CMS to Shopify Plus, including the creation of unified multi-brand storefronts and a centralized Product Information Management system. This streamlined the backend operations and provided customers with improved navigation, real-time inventory, and personalized email marketing via Klaviyo. As a result, the company achieved significant backend efficiencies, reduced development costs, and transformed the customer experience.