Case Study: Fable & Mane achieves a flexible, localized Shopify Plus storefront with eHouse Studio

Fable & Mane boosts U.S. conversion to 3.11% with eHouse Studio

Fable & Mane, a haircare brand inspired by ancient Indian traditions, faced challenges with an inflexible WooCommerce storefront that restricted content updates and lacked support for global expansion. They engaged eHouse Studio to migrate to Shopify Plus, requiring a solution that offered greater flexibility, localized territory-specific experiences, and a design that truly captured their vibrant wellness-focused brand identity.

eHouse Studio designed and built a highly customizable Shopify Plus storefront for Fable & Mane, incorporating rich branding assets and creating localized stores for North America and Europe. The solution included versatile content modules, a custom blog, and a product quiz. This resulted in a whimsical and engaging front-end experience. Post-launch, the U.S. site achieved a 3.11% conversion rate, a 17.33% returning customer rate, and an average order value of $63.97 over a six-month period.

Fable & Mane