Case Study: Boxed Water achieves stronger DTC and B2B subscription growth with eHouse Studio

Boxed Water increases new subscribers 65% with eHouse Studio

Boxed Water, a sustainable packaged water brand, needed to scale its direct-to-consumer and B2B operations on Shopify. Their existing site lacked flexibility, and a key challenge was enabling subscriptions for their wholesale customers, as Shopify's native B2B platform did not support them. They partnered with eHouse Studio, a Shopify and Recharge expert, to redesign their site and build a custom solution.

eHouse Studio developed a fully flexible custom theme on Shopify 2.0 and engineered a custom wholesale portal that integrated Recharge to enable B2B subscriptions, complete with tiered discounts. They also optimized the user experience with improved ADA compliance, product findability, and educational content. As a result, eHouse helped Boxed Water achieve a 65% increase in new subscribers, a 9.2% increase in total active subscribers, and an 8.6% rise in subscription order revenue, creating a stronger, more predictable revenue stream.

Boxed Water