Case Study: Original Penguin boosts local search visibility and store traffic with Egochi SEO and Content Writing

Original Penguin doubles GSC impressions with Egochi

Original Penguin, a multi-location apparel retailer, faced challenges with its online presence as its Shopify store had thin, generic location pages and under-optimized Google Business Profiles. This made it difficult for local shoppers in South Florida to find store information, see inventory, and take action. Egochi was enlisted to improve local SEO, content quality, and ADA compliance.

Egochi implemented a comprehensive solution, creating unique, localized landing pages for each store and optimizing Google Business Profiles with fresh content. They improved technical SEO, rewrote metadata to include geo terms, and enhanced site speed and accessibility. As a result, Egochi helped drive a 128% increase in organic sessions to store pages, a 109% rise in Google Business Profile actions, and a 100% growth in brand and "near me" search impressions over six months.

Original Penguin