Case Study: Microsoft achieves 300% more leads with Egochi’s PPC and SEO

Microsoft boosts lead generation 300% with Egochi

The customer, Microsoft, faced stagnant lead generation for its Teams platform despite its global reputation. Their existing digital strategy was not effectively reaching high-level B2B decision-makers in a competitive market. The vendor, Egochi, was engaged to revamp their approach using Pay-Per-Click (PPC) and Search Engine Optimization (SEO) services.

Egochi re-engineered Microsoft's PPC campaigns for precision targeting and overhauled their SEO, focusing on high-value keywords. This strategy resulted in a 300% increase in lead generation and a 40% reduction in cost per lead. Additionally, PPC conversion rates improved by 200% and organic traffic grew by 150%, providing Microsoft Teams with a powerful, ROI-driven growth engine.

Microsoft