Case Study: Menards boosts traffic and engagement with Egochi

Menards boosts organic traffic 250% with Egochi

Menards, a leading B2C ecommerce brand in the home and garden sector, faced the challenge of an outdated website that was not ADA compliant and had ineffective digital marketing strategies. Their old site struggled to engage users and reach its target audience, necessitating a comprehensive digital overhaul. To address this, they partnered with the vendor Egochi for a suite of services including ADA compliance, email marketing, PPC, SEO, web design, and web development.

Egochi implemented a complete strategy, beginning with achieving 100% ADA compliance and revamping email campaigns to increase open rates by 120%. Their targeted PPC and SEO efforts resulted in a +35% increase in conversion rates and a 250% growth in organic traffic. Furthermore, a new website design and development overhaul led to a 98% improvement in user engagement and a +150% increase in page load speed. The work by Egochi successfully transformed Menards' online presence, driving significant and measurable improvements in traffic and customer engagement.

Menards