Case Study: Bellillo boosts local pizza search visibility with Egochi SEO

Bellillo grows organic sessions 56% with Egochi

The customer, Bellillo, a Miami-based pizza shop using Squarespace, faced a challenge with its local online visibility. Its Google Business Profile was incomplete and its website was not optimized, causing it to rank poorly for key searches like "pizza near me" and miss out on potential customer calls and visits. The vendor, Egochi, was engaged to improve its local SEO and lead generation.

Egochi implemented a comprehensive local SEO strategy that involved completely rebuilding the Google Business Profile with accurate information and new features, standardizing the business's name and details across online directories, and optimizing the Squarespace website for speed and search intent. As a result, Bellillo saw a significant increase in key metrics over four months: calls from Google Business Profile grew from 180 to 290 per month, driving directions requests increased from 320 to 520, and its average search ranking for "pizza near me" improved from 11.8 to 3.4.

Bellillo