Case Study: Red Bull achieves secure global file sharing for 20,000 users with Egnyte

How Red Bull Reimagined File Sharing for 20,000 Users

Red Bull, the global lifestyle and media company behind the iconic energy drink, faced a content chaos problem: employees and thousands of field brand ambassadors were sharing files with a mix of office servers, email, Box and Dropbox, leaving no central place to find or govern presentations, media, music and other digital assets. With more than 300 offices, distributed teams, and a lean IT staff, the company needed a secure, intuitive, centrally managed solution that worked anytime, anywhere and required minimal training and administration.

Red Bull built Bull Drive on Egnyte’s cloud platform, giving users unified, device-agnostic access with integrations for Office, SharePoint and Teams, granular permissions, secure external links and centralized IT controls. The service was rolled out to about 10,000 users in under three months and now serves more than 20,000 users and 500+ TB of content, synchronizing across desktop, mobile, web and on‑prem appliances while reducing admin overhead and using AI-driven lifecycle management to control costs and risk—enabling seamless remote work long before and throughout the pandemic.

Red Bull