Case Study: Design Tiles Pty Ltd achieves a high-performance eCommerce redesign with EG Solutions

Design Tiles redesigns its eCommerce site with EG Solutions, migrating 1,200+ products without losing SEO rankings

EG Solutions was engaged by Design Tiles Pty Ltd, a premium tile supplier based in Sydney, to redesign their complex eCommerce website. The primary challenge was to migrate over 1,200 products and dozens of blog articles to a new WordPress and WooCommerce platform without disrupting the site's existing SEO rankings, URL structure, or active Google Ads campaigns.

The solution implemented by EG Solutions was methodical and included migrating all content intact, developing custom product page functionality, and restructuring project galleries into individual SEO-optimized pages. They also standardized product imagery, installed an SSL certificate, and fully optimized the client's Google Ads campaign. The results ensured a seamless transition with all organic search performance preserved, strengthened technical foundations, and improved the effectiveness of the client's ad spend.

Design Tiles Pty Ltd