Case Study: Johnson, Kendall & Johnson modernizes its brand identity with Efir Media

Johnson, Kendall & Johnson modernizes its 60-year brand with Efir Media

Johnson, Kendall & Johnson (JKJ), an independent insurance brokerage firm, required a modern rebrand to appeal to a younger demographic while maintaining its prestigious 60-year legacy. The challenge for vendor Efir Media was to update the company's outdated visual identity into a fresh look that would be both recognizable to existing clients and attractive to new prospects.

Efir Media developed a comprehensive new brand identity for JKJ, which included a new logo with three variations, a conserved color palette, custom fonts, and a full suite of printed materials. The solution successfully modernized the brand, which was respected by loyal customers and appreciated by new younger clients, providing a perfect platform for further website development. Efir Media's work helped JKJ stand tall against competitors with outdated brands.

Johnson, Kendall & Johnson (jkj)