Case Study: Viestilehdet reduces concept risk with Eficode’s Design Sprint

Viestilehdet’s Design Sprint reduced the risk of a new concept

Viestilehdet, Finland’s leading publisher and producer of agricultural content, wanted to test a new digital service concept in a customer-centric way before investing heavily in development. To reduce risk and sharpen its business decision, the company turned to Eficode for a facilitated Design Sprint.

Eficode ran a five-day Design Sprint covering understanding, ideation, decision-making, prototyping, and validation. Eficode also built the prototype and helped conduct user tests with five potential customers, giving Viestilehdet clear customer insights, a better basis for prioritizing development work, and confidence to move forward without wasting resources on an unproven idea.

Viestilehdet

Elisa Kauria

Services Development Manager and Team Lead