Case Study: UITP simplifies complex membership management with efficy CRM

UITP - Customer Case Study

UITP, the International Association of Public Transport, faced the challenge of managing its complex international membership structure across 14 regional offices. They required a flexible CRM solution from Efficy to centralize customer and prospect knowledge and manage intricate member relationships and access rights.

The Efficy CRM solution provided a fully customizable platform that addressed UITP's complexity. A key result was the development of the "Tree View" feature, which was created from a UITP request to graphically manage parent and sister companies. Efficy's solution has been trusted for over 15 years, enabling UITP to centralize information, streamline access management, and gain a consolidated view of all member entities.

UITP

Didier Pesesse

Logistic & Applications Support Senior Manager