Case Study: Gerontim boosts training sales and CRM continuity with efficy

Gerontim - Customer Case Study

Gerontim, an association supporting gerontology professionals, faced the challenge of unifying its three distinct business activities—representation, training, and consulting—under a single, modern CRM system. Their previous solution was aging and did not provide the overall visibility or harmonization they needed, often leading to inefficiencies. They chose to implement a CRM from the vendor Efficy to structure their sales department and support growth.

Efficy provided a flexible and easy-to-use CRM that was customized to consolidate Gerontim's three activities into one tool. The solution provided continuity in commercial actions and a complete view of the customer relationship across all divisions. The results were significant; a highly targeted email campaign supported by the Efficy CRM led to 95% of their training sessions being filled and generated €200,000 in sales, a result they credit directly to the new system.

Gerontim

Sébastien Bourbon

Development Director