Case Study: FBI Groupe centralizes CRM data and boosts mobility with efficy

FBI Groupe - Customer Case Study

The FBI Groupe, a major Xerox dealer and reseller of printing peripherals in France, faced a challenge as it grew rapidly. They needed to harmonize their operations by replacing their old Salesforce CRM with a new, more adaptable tool that would not lose any existing functionality. The new system also had to be easy for their traveling salespeople to use and needed to integrate data from various legacy sources, a significant technical hurdle. They partnered with the vendor Efficy to find a solution.

Efficy implemented a highly customized CRM, hosting it on the FBI Groupe's own infrastructure. Their team provided a specialized engineer to successfully migrate and harmonize data from the old systems, deploying the solution in phases across the company's seven agencies. The results were highly positive: the FBI Groupe now has a centralized, easy-to-use database accessible to all employees. This has centralized all customer knowledge, including contracts and machine fleet management. The teams found Efficy’s tool easy to adopt and it has become integral to their work environment.

FBI Groupe

Emilien Krauser

South Branch Manager