Case Study: E Power Radio increases sales efficiency with efficy CRM

E Power Radio - Customer Case Study

E Power Radio, a Dutch radio advertising company, sought a new cloud-based CRM solution to manage its high volume of contacts and daily sales processes for running radio campaigns. They selected Efficy after a tender process, moving from their previous system to find a tool that could better support their operations.

Efficy provided a centralized CRM system to manage companies, contacts, and opportunities, automating low-value tasks and improving information sharing. The implementation was completed quickly, and a custom module was developed to visualize media campaign turnover directly within the tool. According to the customer, Efficy was essential to their daily processes and was credited with helping to achieve a 25% increase in sales.

E Power Radio

Rolf Van Schouwen

Marketing Manager