Case Study: DCF Lyon streamlines member communications and CRM management with efficy

DCF Lyon - Customer Case Study

DCF Lyon, a local branch of the French Sales Leaders association, faced the challenge of managing its rapid growth and disjointed member communication. With eight different committees each running their own email campaigns from separate databases, they needed a unified and structured approach. They sought a local CRM partner and selected Efficy for its reliable solution and accessible service.

Efficy implemented a CRM solution, a process which involved harmonizing and migrating numerous Excel files and took approximately ten days to complete. The result is a fully standardized system for all marketing campaigns and member management. This has provided better traceability, prevented data loss, and strengthened member relations for the association, which grew from 70 to 150 members.

DCF Lyon

Jean-pierre Barros

President