Case Study: BPI Group improves CRM collaboration and reporting with efficy

BPI Group - Customer Case Study

The customer, BPI Group, a major HR consulting firm, had been searching for five years to replace its in-house developed CRM. Their primary challenge was selecting the right vendor and ensuring a smooth data transfer for their large, multi-trade, and international operations. They sought a more operational, standard, and bilingual tool from a vendor like Efficy to better manage sales activity and link their marketing and sales departments.

Efficy provided a more flexible, intuitive, and collaborative CRM solution. BPI Group, with Efficy's recommendation, focused heavily on change management, deploying the tool through a joint team and extensive user training. Within just a few months, Efficy enabled the collection of much more information and was widely adopted by users. The solution improved data analytics and reporting, meeting strong demands from management and supporting 70 users since its deployment in 2013.

BPI Group

Emmanuelle Huguet

Sales And Marketing Director