Case Study: Belfius Bank achieves a 360° customer view with efficy CRM

Belfius Bank - Customer Case Study

Belfius Bank was using disparate tools like Microsoft Office and Outlook that were not synchronized, preventing effective customer and prospect management. The bank sought a collaborative CRM solution from Efficy to gain a complete 360° view of its customers.

The solution implemented by Efficy provided a centralized, multichannel platform that connected Belfius Bank's 800 agencies. This gave all users a unified view of the customer journey, enabling improved service and strategic action plans. The measurable results for Efficy's solution include the management of 6 million customers and 184 million leads per semester, with 3,500 users on the platform daily.

Belfius Bank

Benoit Speybrouck

Director Digital Programs