Case Study: BAW Business at Work simplifies collaborative CRM and project management with Efficy

BAW Business at work - Customer Case Study

The customer, BAW Business at Work, a company focused on improving client operational performance, faced a challenge with its previous Oracle CRM system. The tool was complex, not user-friendly, and poorly integrated with their Google ecosystem, which restricted communication and information sharing. They needed a simple, quick-to-set-up, and highly collaborative solution, leading them to the vendor Efficy.

Efficy implemented a CRM solution that was centered on user needs and offered excellent Google integration. The implementation was quick, taking about a month, and training was completed in just six days. The solution improved collaboration, simplified complex project management, and was easily adopted, leading to internal user growth from 15 to 40. Efficy became the central platform for information sharing and task tracking within the company.

BAW Business at work

Patrick Bois D’enghien

Marketing And Development Manager