Case Study: Good Guys Contracting boosts signed revenue with Efferent Media

Good Guys Contracting Case Study

Efferent Media worked with Good Guys Contracting, a James Hardie certified siding and roofing installer on Long Island. The customer's challenge was accurately measuring advertising performance in a high-ticket industry where the long buying cycle made it difficult to connect ad spend directly to signed contracts, which averaged $79,000 each.

The solution implemented by Efferent Media involved building targeted Google Ads campaigns around the James Hardie credential and running a multi-layered paid social funnel. They managed campaigns to a cost per booked appointment rather than just cost per lead and meticulously reconciled all data against the client's own sales records. The results for Good Guys Contracting were significant: over two years, the efforts generated $1.89M in booked revenue from 26 jobs, achieving an 11x return on ad spend in the most recent year.

Good Guys Contracting