Case Study: Arrow Exterminating achieves major organic traffic growth with Efferent Media

Arrow Exterminating boosts total site users 1,490% with Efferent Media

Arrow Exterminating, a local pest control company, faced the challenge of standing out in a highly competitive industry dominated by large national brands. Their existing blog was more promotional than informational, hindering their organic search performance and ability to build authority. They partnered with Efferent Media for a comprehensive marketing campaign to improve their search results and establish trust with consumers.

Efferent Media implemented a data-driven SEO and content marketing strategy, capitalizing on Google's BERT update. They shifted the blog's focus to informational content that answered common consumer questions, written by experienced publishers to enhance quality and E-A-T (Expertise, Authoritativeness, Trustworthiness). This solution drove a phenomenal increase in organic traffic, with total site users growing by 1,490.32% over four years and goal conversions increasing by 519.16%.

Arrow Exterminating