Case Study: 1999Implant boosts leads and cuts costs with Efferent Media paid search management

1999Implant cuts cost per conversion 87.98% with Efferent Media

The customer, 1999Implant, a directory service for discount dental implants, needed to white-label Efferent Media's paid ad management services after terminating a previous marketing contract. Their challenge was to acquire new patient conversions at the lowest possible cost while also improving the long-term ROI of their lead acquisition and establishing their brand reputation.

Efferent Media implemented a new, completely rebuilt Google Ads campaign focused on a potential patient's emotional response. Their solution included in-depth market research and website modifications, such as a simplified form to capture patient information. As a result, Efferent Media decreased the campaign cost by 29.15% and the average cost per click by 82.07% year-over-year, while simultaneously increasing conversions by 120.73% and achieving a 93% average conversion rate.

1999Implant