Case Study: Bryggeri Skovlyst achieves clearer trade-promotion insights and improved budgeting with Effectmanager

Skovlyst Gained a Promotion Overview and Improved Their Budgeting Process

Bryggeri Skovlyst, a growing SME brewer, faced a lack of reliable visibility into trade promotions and a high margin of error from managing promotion and sales data in Excel. To gain structure, track historic and future promotions, and better connect promotion planning with finance, they adopted Effectmanager’s trade promotion management software.

Effectmanager aggregated Skovlyst’s promotion and wholesaler POS data, enabling planning based on realized sales rather than gut feeling, streamlined reporting and budgeting, and reduced manual errors. As a result, Bryggeri Skovlyst reports time savings, improved budgeting, more—and more effective—promotions, closer buyer dialogue and a stronger strategic position with customers.

Bryggeri Skovlyst

Simon Jørgensen

Chief Executive Officer