Case Study: Fazer achieves 15% sales growth and 40% category-share increase with effectmanager

POS Data Helped Fazer Grow Their Category Share Index by Over 40%

Fazer, a leading confectionery brand in Denmark, needed better visibility into store-level sales and promotion performance to grow category share and optimize promotions. To replace old tools and aggregate POS data across wholesalers, Fazer implemented Effectmanager’s SaaS POS and trade-promotion solution to give Key Account Managers, the National Field Sales Manager and the field force real-time, shared insights.

Effectmanager aggregated POS and promotion data, integrated with Fazer’s systems (including Genero), and provided actionable reports and planning tools that improved internal processes, store dialogue and promotion execution. As a result, Fazer achieved a 15% increase in sales turnover, over 40% growth in category share index, a 21% improvement in Product Brand Turnover Index, expanded assortment listings and a sales index above 180 — measurable gains driven by Effectmanager across chains and categories.

Fazer

Thomas Christensen

National Field Sales Manager