Case Study: Peter Larsen Kaffe achieves 10%+ trade-promotion improvement and 10–15% forecast accuracy gains with Effectmanager

Peter Larsen Kaffe Gained an Overview and Optimized Their Total Trade Promotion Business With More Than 10%

Peter Larsen Kaffe, a Nordic coffee company, faced fragmented trade promotion and sales data spread across Excel sheets and Word documents, which made forecasting, reporting and cross‑unit communication difficult. To centralize information and create a single point of truth for Field Force, Key Account Managers and Management, they implemented effectmanager Trade Promotion Management software.

effectmanager aggregated POS and promotion data, standardized processes and enabled weekly promotion meetings, delivering measurable gains: a more than 10% improvement in total Trade Promotion Business, a decrease in error margin of at least 10% versus Excel, and a 10–15% improvement in forecast accuracy (over 15% with their largest customer). The solution also improved dialogue and reporting across business units, shortened response time to market changes, and strengthened promotion finance and planning.

Peter Larsen Kaffe

Morten Jensen

Business Unit Manager