Case Study: Cocio Chokolademælk A/S achieves 25% improved forecast accuracy with Effectmanager

Cocio Improved Their Customer Relation and Optimized Forecasting With 25%

Cocio Chokolademælk A/S needed to get closer to its customers and their business to become a better strategic partner, while eliminating scattered Excel sheets and gaining a clear overview of trade promotions. To solve this, Cocio adopted the Effectmanager trade promotion management solution to centralize promotion planning, forecasting and POS data.

Effectmanager aggregated historic sales, promotions and POS data into a single source of truth, enabling fact-based promotion meetings, unified data for forecasting and finance, and clear customer reports. As a result, Cocio improved forecast accuracy by 25%, streamlined accruals, can show customer profit for each promotion, and strengthened its role as a data-driven adviser to category buyers and store personnel.

Cocio Chokolademælk A/S

Jette Simonsen

Business Unit Manager