Case Study: Way of Life boosts luxury rental reservations with effect digital marketing

Way of Life drives 72% of apartment reservations with effect

Way of Life, a leading UK manager of luxury build-to-rent homes, faced the challenge of scaling high-intent lead generation for its new London developments in a competitive market. Effect Digital was tasked with building a scalable and efficient digital marketing engine to drive qualified prospects, despite platform advertising restrictions on housing.

Effect Digital structured its solution across three property lifecycle phases, from pre-launch database building to performance marketing with premium positioning. This approach created a sustainable, omnichannel demand generation strategy. The results were significant, with Effect's efforts driving 72% of all apartment reservations—307% more than forecast—while also achieving a 33% year-on-year reduction in cost per reservation and an estimated 41:1 ROAS.

Way of Life