Case Study: Way of Life achieves stabilized occupancy and boosted leasing with effect Digital

Way of Life boosts new tenancies by 422% with effect

effect helped Way of Life, a leading UK build-to-rent manager, accelerate leasing for its Riverstone Heights property. The challenge was to overcome an oversaturated rental market, decreased demand, and strict advertising restrictions to lease the new London development.

The solution involved effect executing a large-scale digital marketing campaign across Meta, Google, and property portals, supported by over 20 creative variations. The strategy utilized tactics like social proof, scarcity bias, and a direct booking engine to capture leads. effect delivered exceptional results, driving 281% more viewings than Rightmove and achieving a 422% increase in new tenancies, bringing the property to stabilised occupancy ahead of schedule.

Way of Life