Case Study: The Savoy achieves 35:1 ROAS with Effect Digital

The Savoy drives 35:1 ROAS with effect

The Savoy, a historic luxury hotel in London, faced the challenge of celebrating its legendary heritage while driving direct sales in a competitive market. They partnered with the vendor effect on a digital campaign called "The Originals" to transform brand storytelling into a performance driver aimed at increasing room bookings.

Effect implemented a strategic, full-funnel solution using phased influencer content and a bespoke landing page to capture first-party data. This was followed by targeted retargeting campaigns that drove users to book stays and explore other hotel offerings. The campaign delivered exceptional results for The Savoy, including an estimated ROAS of 35:1, which greatly exceeded the 10:1 target. effect also helped drive 170% more conversions at 86% lower cost per conversion compared to previous efforts.

The Savoy