Case Study: The Savoy achieves 86% booking growth with effect’s full-funnel, data-led strategy

The Savoy boosts bookings by 86% with effect

The Savoy, a historic luxury hotel in London, faced intense new competition from a wave of high-end hotel openings, creating pressure to grow bookings and revenue without diminishing its prestigious brand. They partnered with the digital marketing agency Effect to develop a strategy to capture a greater share of high-value travelers.

Effect implemented a full-funnel, data-led strategy using The Savoy's first-party booking data to time campaigns ahead of audience planning windows. This approach included brand-building content, targeted consideration campaigns, and direct response retargeting. The solution delivered exceptional results for The Savoy, including an 86% increase in bookings, a 30:1 blended ROAS, and a 42% reduction in cost per acquisition, solidifying its dominance in the luxury market.

The Savoy