Case Study: Serpentine Galleries achieves a digitally transformed website with Effect Digital

Serpentine Galleries unifies 3 venues and launches a mobile-first site with effect

Serpentine Galleries, an internationally acclaimed pioneer of contemporary art, undertook an ambitious project to rebrand and digitally transform its online presence. They partnered with effect digital to develop a new website that would cater to physical visitors while also engaging a wider international audience for their digital arts programme.

effect digital worked alongside the Serpentine team to implement the new brand online, consolidating multiple sites into one through a thorough UX process. The mobile-first solution was optimized for key user journeys and tested for maximum usability. Since launch, effect digital has continued to optimize the site based on user behavior, thereby increasing its performance and meeting the changing needs of the organization.

Serpentine Galleries