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21 Case Studies
Case Study: London City Airport achieves a mobile-first digital experience with effect
A effect Case Study
London City Airport launches a mobile-first digital experience with effect
London City Airport, a distinctive travel hub in the UK's capital, faced a challenge with its outdated digital presence. Its website failed to serve travelers' needs, lacked mobile optimization, and did not reflect the airport's core values of efficiency and a seamless experience. The airport enlisted Effect to build a new digital platform from the ground up.
Effect redesigned the website with a mobile-first approach, prioritizing key features like live flight data and car parking through a clean interface. The solution included a flexible CMS and real-time data integrations. The results were a fully mobile-optimized site that provided travelers with essential real-time information in one place for the first time and gave the LCY team full control to manage content. Effect delivered a digital experience that finally matched the airport's premium reputation.
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