Case Study: Paper Culture automates seasonal e-commerce support with eesel AI

Paper Culture uses 9 AI bots to automate e-commerce support during seasonal fluctuations

Paper Culture, an eco-friendly e-commerce stationery brand, faced challenges managing customer support during seasonal rushes. Their team was overwhelmed by repetitive questions about orders and shipping, as well as complex inquiries about design and sustainability, all while needing to maintain their personalized, premium brand voice.

By implementing eesel AI, Paper Culture created a team of nine specialized AI bots. These bots were integrated with Zendesk and Google Drive to handle everything from order status checks to detailed sustainability questions, freeing human agents to solve complex issues. The solution from eesel eliminated seasonal workload stress, provided customers with instant 24/7 answers, and strengthened the brand by consistently sharing its mission.

Paper Culture