Case Study: Anytime Fitness achieves 24/7 customer support with eesel AI

How Anytime Fitness finally made their support as 24/7 as their gyms

Anytime Fitness, a global gym franchise with over 5,000 locations, faced the challenge of providing 24/7 member support. Their human agents were overwhelmed by repetitive questions about memberships and billing, creating long wait times and a service gap that clashed with their brand's "Anytime" promise. To address this, they partnered with eesel to implement an AI solution.

eesel AI was seamlessly integrated into the company's existing Zendesk workflow. The solution connected to Anytime Fitness's knowledge bases, including their Help Center, website, and internal Google Drive, to create an AI agent that provides instant, automated answers to common questions. This allowed eesel to deliver 24/7 support, drastically reduce average response times, and free up the human team to handle more complex issues, resulting in significant cost savings and happier members.

Anytime Fitness