Case Study: GroundTruth manages its knowledge base and speeds up support with eesel AI

GroundTruth manages their huge knowledge base with the help of eesel AI

GroundTruth, a media platform that creates targeted ad campaigns by analyzing consumer behavior, faced the challenge of managing its huge, scattered knowledge base. Manually searching through multiple platforms like Confluence and Zendesk for customer and internal information was inefficient and cumbersome for their agents.

The vendor eesel AI implemented a solution using multiple specialized bots. One bot integrated with Zendesk to directly answer customer inquiries and escalate complex issues, while another bot within Slack provided employees instant access to internal policies and procedures. This organization of information by eesel AI allowed agents to resolve customer tickets faster, empowered employees to handle admin tasks more efficiently, and enabled more data-driven campaign decisions, improving the experience for both customers and staff.

GroundTruth